Search Visibility Strategies (SEO)

At Vortec Consulting we take a comprehensive approach to optimizing your visibility on the web. While many companies can only scratch the surface with a cursory keyword analysis, we can help from the very beginning during design and development with our Custom Software Development Service. We deliver what most companies consider "the hard stuff"; and we continue to offer a wide array of services all the way through post launch.

Our services include:

Coding best practices

Friendly URLs, handling of dynamic pages while maintaining meta-tags, titles, etc., crawler friendly navigation, header tags - H1, H2, meta -description tag, avoidance of dynamic parameters, avoid frames and i-frames, avoid internal redirects, avoid background text being the same color as the foreground text, site map page, alt tags on images, and more...

Site rollout best practices

Plan for handling existing site URLs so current rankings are maintained, keyword analysis to ensure proper words and density are present throughout the site, an SEO audit and more...

Post launch visibility strategies

SEO - Online search presence, ongoing tracking and monitoring

Paid Advertising - Competitive analysis, Pay-Per-Click (PPC), Google Adwords, Yahoo!, ongoing tracking and monitoring

Keyword Analysis - Detailed analysis to ensure a strategically optimized key word strategy to deliver ROI

Web Analytics - We can setup and enhance your utilization of available analytical tools, or develop custom reporting tools to help optimize ROI

Really Simple Syndication (RSS) - Building the technology and helping you manage it

Social Media Marketing - Managing online messaging through social media outlets

Blogging - Developing the strategy to demonstrate your thought leadership on the Web


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